No Associate Professors please, we're British.

From now on, Smethers, we will use American names!
Like "Chuck" and "Dwain" Vice Chancellor?
No, no Smeders, like "Assistant Professor" and "Associate Professor" for a start instead of Lecturer and Reader. Using the US nomenclature will give us an edge in the global educational marketplace.
But Vice Chancellor, every tenured academic from our senor lecturer upwards would actually called a full professor in the US. It would be a demotion for our Readers.
Well there have to be some sacrifices in the name of progress! And the Departments, we will call them Schools. The Business Studies Department has always fancied itself as "Funcaster Business School", like at Harvard. Terms will be termed "quarters" and the academic staff will be referred to as "the Faculty".
And you Vice Chancellor, will you change your title?
The VC puffed out his chest and rose to his full height.
I shall be addressed as "Mister President"!
I make a mental note to check discretely with his secretary, to see if he has taken his medication today.